How Rakuten Makes Money

 Rakuten's revenue comes from a diversified model that leverages its ecosystem:

  • E-commerce: Merchant fees (monthly hosting fees) and transaction commissions from sales on Rakuten Ichiba.

  • FinTech: Interest income, credit card fees, insurance premiums, and trading commissions.

  • Cash Back: Partner retailers pay Rakuten a commission for sending shoppers to their sites, and Rakuten shares a portion of that commission with the shopper as Cash Back.

  • Communications: Monthly subscription fees for Rakuten Mobile and other communication services.

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Happy shopping!

Rakuten Canada

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