The Four Major Business Segments

 Rakuten's extensive portfolio is generally categorized into four primary segments:

1. Commerce & Marketing

This is the original and largest segment, anchored by its marketplace.

  • Rakuten Ichiba: Japan's largest e-commerce platform, operating as a B2B2C (business-to-business-to-consumer) marketplace where merchants run their virtual shops.

  • Rakuten Rewards: The global cash-back program that partners with over 3,500 stores, rewarding members with Cash Back on their purchases.

  • Rakuten Travel: An online travel and reservation service.

  • Rakuten Kobo: One of the world's leading e-reading services, offering a library of millions of e-books, audiobooks, and e-readers.

  • Rakuten Advertising: A global affiliate marketing and media company.

2. FinTech (Financial Technology)

This segment includes a full suite of financial services, which are critical for locking users into the ecosystem.

  • Rakuten Card: One of the most popular credit card companies in Japan, essential for accumulating Rakuten Points.

  • Rakuten Bank: Japan's largest internet bank.

  • Rakuten Securities: A major online securities broker.

  • Rakuten Life Insurance and other digital wallet/payment services.

3. Communications

Rakuten has made a major move into the telecommunications space, aiming to disrupt the market.

  • Rakuten Mobile: Japan's fourth major mobile carrier, which has built a cloud-native, fully virtualized mobile network—a global first.

  • Viber: A cross-platform Voice over IP (VoIP) and instant messaging application with a global user base.

4. Other Digital Content and Sports

  • Rakuten TV: Video-on-demand and streaming service.

  • Rakuten Viki: A global streaming service for Asian drama and movies, famous for its fan-contributed subtitles.

  • Professional Sports: Rakuten owns the Tohoku Rakuten Golden Eagles (a Japanese baseball team) and the Vissel Kobe (a Japanese soccer team). The company has also held high-profile sports sponsorships, such as with FC Barcelona.

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